Two siblings and their cousin decided to open a pop-up coffee stand by the road. Their coffee shop would quickly become a popular spot that they are now serving as much as 100 cups a day – and they’re only open from 5AM to 9AM! Amazing, isn’t it?
It was only last December 2020 that brothers Johndoe and Kim Martin Gallegos along with their cousin Bill Lawrence Estacio opened Coffee Bros at along Candaba-Baliuag Road in Pampanga. Set amid the rice fields, the spot creates a scenic backdrop for the perfect IG photos as you enjoy a cup of coffee from Coffee Bros.
But just like many startups, the business did not have a lot of customers on their first day. In fact, they only had 3 customers – and two were their cousins! But the trio did not lose hope. Did worked on their dream to open that coffee stand and would soon get the attention of the locals.
“Nung nagsimula po kami, three customers lang kami. Pinsan lang namin ‘yung dalawa bumili,” Johndoe explained.
But as the business quickly grew, Coffee Bros was able to upgrade everything from their initial offering of instant coffee to brewed coffee. They were also able to upgrade their coffee stand from just a table to a tiny pop-up kiosk.
It also helped a lot that the three source their coffee from the local farmers of North Luzon, particularly from Sagada, Baguio, and Kalinga.
“Nag-eenjoy po kami sa ginagawa namin. Plus, sa mga taong namamahangha sa paggawa namin ng kape… Masaya na kami. Dahil manual lang po lahat ng gamit namin,” Johndoe added.
“At ang importante po is nagiging aware po ang mga tao sa mga lokal natin na coffee beans at local coffee farmers at kung anong sarap ng ating local coffee.”
Their story went viral, with many netizens expressing admiration over their decision to offer brewed coffee from local farms. They also inspired quite a number of people to start a business.
“Marami rin po ang na-inspire nagstart ng business nila dahil nung nagpost po ako sa mga groups ng kape dito sa Pinas. Doon pa lang masasabi ko matagumpay na shop namin dahil sa daming na-inspire sa amin,” Johndoe said.